marydilip.info – 360, born Matthew James Colwell on July 5, 1986, in Melbourne, Australia, is a celebrated rapper and songwriter whose work has helped define the Australian hip-hop scene. Known for his candid lyricism, emotional depth, and catchy hooks, 360 has become one of the most influential figures in the country’s hip-hop landscape. His music, which blends personal storytelling with relatable themes of love, struggle, and resilience, has won him a dedicated fanbase and critical acclaim both in Australia and abroad.
Early Life and Musical Beginnings
360 grew up in Melbourne, a city known for its rich music culture and diverse population. From a young age, he developed a love for hip-hop and was heavily influenced by the sounds of artists like Nas, Tupac Shakur, and Eminem. His early exposure to these legends helped shape his own musical style, blending introspective lyrics with hard-hitting beats.
Before venturing into music professionally, 360 was involved in the Australian battle rap scene, where he honed his skills and developed a reputation for his quick wit and sharp lyricism. His success in local rap battles and his ability to capture the attention of audiences eventually led him to pursue a career in hip-hop full time.
Breakthrough with What You See Is What You Get (2011)
360’s breakthrough moment came with the release of his debut studio album, What You See Is What You Get, in 2011. The album marked a turning point in his career, showcasing a blend of personal reflection, social commentary, and the kind of storytelling that would become a hallmark of his style.
Tracks like “Killer” and “Throw It Away” brought 360 widespread attention, demonstrating his ability to craft both emotionally charged and commercially viable music. The album’s success was significant not only because of its high sales but also because it helped establish 360 as one of the leading voices in Australian hip-hop. The album’s mix of raw emotion and catchy hooks resonated with fans, propelling 360 to the forefront of the Australian music scene.
Follow-up Success with Vintage Modern (2014)
After the success of What You See Is What You Get, 360 continued to build on his momentum with his second album, Vintage Modern, released in 2014. This album marked a more mature and polished sound, with 360 delving deeper into his personal life and struggles. Vintage Modern showcased his growth as both an artist and an individual, with songs that explored themes such as heartbreak, addiction, and self-reflection.
The album’s lead single, “Sixavelli,” became one of 360’s most popular tracks, highlighting his knack for blending catchy beats with honest lyricism. Vintage Modern also featured collaborations with prominent Australian artists, including Pez and Illy, further solidifying 360’s place in the Australian music scene.
The album’s success led to a sold-out national tour and further cemented 360’s reputation as one of the top-tier rappers in the country. Fans and critics alike praised his ability to balance vulnerability with strength, creating a body of work that was both relatable and sonically compelling.
Struggles with Mental Health and Personal Growth
One of the defining elements of 360’s music is his openness about his personal struggles, particularly his battles with mental health. Throughout his career, he has used his platform to raise awareness about issues such as depression, addiction, and self-doubt. His willingness to speak candidly about his own vulnerabilities has endeared him to fans who see their own struggles reflected in his music.
In particular, the track “Boys Like You” from his Vintage Modern album addresses themes of emotional turmoil and the difficulty of maintaining personal relationships. The song is a powerful example of how 360 uses his music as a form of therapy, providing listeners with a window into his own experiences while also offering solace to those who are facing similar challenges.
360’s openness about his mental health has also contributed to a broader conversation about mental health in the Australian music industry, encouraging other artists to be more open and vulnerable in their work.
Evolution with Utopia (2016)
360’s third album, Utopia, released in 2016, marked yet another evolution in his sound. The album features a more refined production style, incorporating a blend of electronic, trap, and hip-hop elements. Utopia saw 360 experimenting with different genres, while still maintaining his signature emotional depth and lyrical honesty.
The album’s lead single, “Price of Fame,” addressed the pressures of fame and the challenges that come with being in the public eye. Utopia received positive reviews from critics, who praised its introspective lyrics and innovative production. Despite the album’s success, 360 made a conscious decision to step away from the spotlight for a period of time, focusing on his personal growth and well-being.
The album also continued his exploration of mental health, with tracks like “Can I Be Me” delving into the struggle for self-acceptance and the need to find balance in an increasingly complex world. Utopia reinforced 360’s status as an artist who was not afraid to explore the complexities of life through his music.
Musical Style and Influence
360’s music is characterized by its introspective lyricism, catchy hooks, and seamless blend of genres. His sound is a fusion of traditional hip-hop, electronic, and pop elements, which has helped him stand out in the Australian rap scene. 360 is known for his ability to craft memorable melodies while maintaining the authenticity of his hip-hop roots.
Lyrically, 360 is often celebrated for his vulnerability and his willingness to tackle difficult topics such as mental health, addiction, relationships, and self-doubt. His music often explores the complexities of human emotion, offering listeners a glimpse into his personal struggles while providing a sense of hope and understanding.
360’s influence extends beyond the Australian hip-hop scene, as his music has resonated with audiences around the world. His ability to blend commercial appeal with deep, introspective themes has made him a standout figure in the global music industry.
Legacy and Future Outlook
As one of Australia’s most successful and respected hip-hop artists, 360’s legacy is defined by his ability to break through barriers and redefine what it means to be an artist in the Australian music scene. His honest, raw approach to songwriting has earned him a loyal fanbase and critical acclaim, while his influence can be seen in the careers of many contemporary Australian artists.
With his continued evolution as both a person and an artist, 360’s future in the music industry remains bright. His ability to balance personal growth with artistic expression has allowed him to remain relevant, even as he faces the challenges that come with fame and success.
Conclusion
360’s journey in the Australian hip-hop scene has been marked by both triumph and personal struggle, but through it all, he has remained true to his artistry and his fans. His ability to blend emotional depth with catchy beats, and his willingness to tackle difficult subjects, has made him one of the most influential rappers in the country. As he continues to evolve, 360’s legacy as a trailblazer in Australian hip-hop is assured, and his music will continue to resonate with audiences for years to come.